Summary: Want to drive the best online traffic to your product pages? Discover three sure-fire ways to increase customers online.
We are shopping online more than ever! According to India Brand Equity Foundation, "In 2022, the Indian e-commerce market is predicted to increase by 21.5%, reaching US$ 74.8 billion. India's e-commerce market is expected to reach US$ 111 billion by 2024 and US$ 200 billion by 2026."
Every year brings a new technology that is superior to the previous ones to give us an amazing online shopping experience. With global eCommerce sales set to exceed $5 trillion in 2022, it is these updates and upgrades that are likely to shape the future of the e-commerce industry.
However, it also means that the businesses will face an increase in competition. The average conversion rate of e-commerce sites is less than 3%. It simply means that designing relevant content that generates more relevant traffic to your startup business website is paramount.
While good website design with fast load speed, mobile optimization, and a strong CTA is important, these factors alone won`t drive traffic. So, whether you are trying to attract your first customer or your thousandth, you can consult a business coach for expert guidance.
Here are three sure-shot ways to drive quality traffic on your product detail pages:
1. Create an A-M-A-Z-I-N-G Product
Nothing can beat an excellent product that does what it claims! Every brand needs to start with a high-quality product because a low-quality product will not convert over the long haul. There was a time when consumers used to believe advertisements. But today, consumers are smart and discerning when it comes to spending their hard-earned money on a product.
This simply means that you must come up with a high-quality product that resonates with your potential customers and compels them to make transactions with you. Here are three factors that will help you to create a valuable product:
Your product needs to either solve burning problems or improve the quality of life of your buyers.
a). Communicate your brand`s mission and purpose.
b). Your product must appeal to your target customers.
c). Get testimonials and feedback as customers trust their circle more than advertisements.
Having a strong marketing strategy is good, but having a product worth buying is real GOLD!
You can find many business coaching programs that can help you understand the concept of online marketing in detail.
2. Build Powerful SEO Strategy
You may have a great product at a reasonable price, but that does not make it unique. Your competitors might be offering the same product category at the same price. What makes your product or brand stand out?
In an e-commerce business, you can easily find out how your competitors are doing by looking at which products appear next to theirs in searches and other digital channels. Search Engine Optimization (SEO) can improve your brand`s identity and attracts more organic traffic. The higher your products appear in the searches, the better chances a shopper will visit your pages and buy your products.
Hence, build a strong SEO strategy for your business website as consumers only interact with the top 10 Google results and rarely make it past the first page. There are business coaching programs through which you can learn about various digital marketing strategies to create an SEO strategy for your product page.
3. Conversion
Once the visitors start visiting your page more frequently, you need to convert those visitors to customers. But converting visitors into customers is not an easy process. Conversion is a science. You can start with split testing, which is an effective method for determining which content has a high conversion rate. See how the target audience responds to each one. You can change just one variable like a headline, or image to Call-to-action.
Now, think about your product portfolio for a moment. Is there anything that you can modify to improve the quality of the product? Have you decided on keywords to get your product to the right spot? Are you deploying any strategy to take your product`s page in the top Google searches? If not, it`s time to get to work on these three strategies that we have shared above.
If you implement and execute these three strategies well, you will likely find the highest-performing product on your website. You can also consult with the best business coach in india to know more about these strategies.
Need personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads? Join our Business Coaching Program! To know more, visit www.badabusiness.com.
