Whether you are pitching a new startup business idea to an investor, presenting a new product idea to your client, or interviewing for a job, getting others to believe in you is essential to have a successful life.
But of course, it is often easier said than done. But if you want to be a successful entrepreneur you should work with the best motivational speaker in India. Working with them will teach you how you can sell your ideas even to the most difficult investors.
Motivational speakers are experts who have an impeccable ability to sell their ideas to a captive audience. It is also true that the people attending their seminars and events are primed to receive the message, but their on-point sales tactics make the difference between an average and a good conference.
Only great speakers can share a message that sticks with people. If you too want to become a pro at your entrepreneurial game, here is how you can do it:
1. Focus On Your Audience
The difference between a great and an average motivational speaker is that the farmer knows that it`s not about them, but their audience. Despite all the eyes focused on them, they keep their audience under the spotlight. This is why before delivering speaking; they take their time to understand the people whom they will be addressing.
Understanding their audience means knowing their challenges, problems, conflicts, motivations, and quirks. This may sound like a lot, however, it is vital. It gives you an idea of whom you are speaking and your message will reach the right people.
Similarly, whether you are trying to pitch a new idea to your investor, client, or boss, you must do your homework to understand their persona.
2. Use Inspiring Stories
An inspiring story can go a long way. And when it comes to selling your idea, it is crucial to have a compelling story. A successful business motivational speaker will tell you that visual aids and animated body language will only go so far. What will impress your clients, audience, investors or boss is an inspiring story.
The reason behind it is that when the information is shared in a story form, people remember the message more and for a longer time. They also help to establish personal and emotional connections with your audience. So if you want to sell an idea to potential customers or a niche target audience, make sure that it has the following three elements: a hook, a promise, and a payoff.
3. Build a Sense of Urgency
Human nature is amusing. People don’t want a thing which they need. They want to have scarce things. Creating a sense of urgency by limiting their availability is how motivational speakers create value. If you are an entrepreneur, you can create a sense of urgency or FOMO in various ways while pitching your idea. Most importantly your idea should be something that people actively want and will benefit from.
4. Be Authentic
No matter what you are pitching or who you are pitching to, customers demand authenticity. Don`t try to trick them, deviate them, or be insincere. They will see right through you and get disconnected in no time.
While you must tailor-make your message to your audiences, you must be comfortable with who you are. Be yourself and find your voice. Be quirky on the stage if that is what you are at home. Tell all those interesting stories even if they are embarrassing and personal. The best motivational speakers discover their uniqueness and learn to expose it with confidence in the public.
Selling your ideas is not just about flashy presentations or promising stars. It is purely about understanding your target segment and connecting with them emotionally. If you follow the above-mentioned advice, they will support your ideas- no matter how big or small.
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