In 2020, when the COVID 19 struck the country, the travel and event industry came to a halt. Although the blockage was temporary, the uncertainty associated with the virus and its effects was perpetual.
The consumers were forced to avoid traveling and the nationwide lockdown created a situation of urgency. The livelihoods of various industries and businesses were at stake.
While multiple concerns are still looking right in our faces, the event industry is finding creative ways to get back on track. The pandemic has forced certain businesses to quit the old traditional methods and embrace the new.
A special category that was considered a less-than-ideal alternative has emerged from the pandemic. Online and virtual events are now becoming a standard practice for all kinds of events.
According to a Forbes report, the virtual events are up 1000% since the Covid-19 pandemic. Based on the statistics that were obtained in the first half of the year 2020, the virtual event industry will surpass the previous revenue that was estimated to be around $404 billion by 2027.
As the demand for virtual events is increasingly high, becoming a virtual event planner is a fantastic idea. Here are some of the most brilliant tips that will help you to kick start your first virtual event with a remote audience:
- Understand your Audience
Being a virtual event planner can appear a little overwhelming for beginners. However, taking a solid grasp of your guidance`s general psyche can make it all simpler. To build a strong demographic profile you must know if your target audience is more tech-savvy and willing to take part in virtual events. This will help you to come out with a suitable business plan.
- Pick your Format
Just like live conferences, virtual events also have multiple formats. It could be in the form of a seminar, or more like a workshop, a personal party, or a tradeshow. The key here is to give your clients a unique experience that they can`t forget.
If you are a solopreneur, you can also hire a design team to create a personalized theme or “storyboard”.
- Select a Platform
Today, there are multiple platforms for live-streaming. Some of the most popular options include Facebook Livestream, YouTube Live, etc. You can take a free trial to familiarize yourself with these platforms to understand their timelines.
- Choose a Host
If you have excellent communication skills that can keep the audience engaged for the entire duration, you can be the host of the event. However, if it is a big corporate event, you can also hire a professional speaker. The choice is completely yours.
- Market your Event
It is important to promote the event that you are organizing just like a typical live event. Use all the popular social media channels to garner as many viewers as to make it a successful event. Do not forget to use event hashtags and use them frequently.
Organizing a virtual event is more doable than ever, thanks to technological developments. Take advantage of this technological breakthrough and build your audience to make your brand a household name.
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