Convenience has been the driving force behind a plethora of innovations. The COVID 19 pandemic has put a pause on our real-time shopping activities. As a result, the demand for online clothing businesses has risen. Many clothing business websites have been cropped up in the past few months.

According to a paper published by Technopak in Business Today, “the $130-million e-retail apparel has attracted investments worth $70 million, or 40% of the total funding Indian online retailers received in the past two years”.

So if you are an entrepreneur who wants to enter into this segment, starting a clothing business online has a lot of scope in the market.

  1. Find your Niche

Not everyone is your customer. Every business has a niche market, so you need to do your homework. The better you know your customers, the better are your chances to give your customers what they want.

You will be dedicating a lot of time to your business, so research well. Always keep in mind that your clothing business idea is creative and authentic.

  1. Business Plan & Startup Capital

Having a well-researched business plan is very important. A business plan is a road map that will guide you to reach your ultimate destination. From manpower, warehousing, marketing, costing, sales to delivery logistics, and fund requirements, a business plan consists of everything.

Whether you wish to manufacture clothes or want to sell them wholesale, your business plan must be as per your need.

  1. Showcase your USP & Pick your brand name

What sets you apart from the crowd? What makes you different from your competitors? Why customers should buy your product? It could be your designs, your premium quality fabric, authentic patterns, or fine-cuts. Find out your USP and build your marketing strategy on it. It will not only set you apart from your competition but will also attract customers.

Once you have defined your USP, it is time to pick your brand name. A brand name is going to represent you in the market. So, make sure that the name is catchy, easy-to-remember, and crisp. Most importantly, it should define your USP.

  1. Choose an e-Commerce platform

Whether you decide to sell clothes online or planning to set up a clothing store, choosing an e-commerce platform is beneficial. An e-commerce platform will help you to connect your store with your potential customers.

This will give you a platform to showcase your designs to a wider set of audiences. Even those who are sitting far away will be able to buy from you.

  1. Build a Website

Create a visually appealing website. Having an official website can provide benefits to your online business. You can accept orders round the clock, provide excellent customer service, and showcase all your products.

As consumers are likely to stay home for a longer period due to the pandemic, starting an e-commerce clothing business can be profitable. If you are interested in starting one, join our ‘Everything about Entrepreneurship’ course and learn the in-depth concept of the clothing business from the industry experts.

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