The COVID-19 pandemic has forced the customers to shift their mindset around food in very exciting ways. People rely more on food deliveries due to the imposed nationwide lockdown restrictions and the apprehensions related to virus infection.
According to the National Restaurant Association of India (NRAI), the restaurant industry in India accounts for an annual estimated turnover of Rs 4 lakh crore and employs around 7.3 million people. But thanks to the boom of food tech, the future looks promising!
As more and more Indians are installing food delivery apps on their phones, this innovative space has revolutionized the way we order and look at food like never before. With a click of a mouse or a touch on the smartphone screens, people are enjoying their favorite meals and receiving mouth-watering desserts right at their doorstep.
The food tech in India is expected to grow and even the investors are unable to stop themselves from taking a plunge in this sector.
Though the industry might take time to bloom completely, here are few trends that can help to survive even the small restaurants and café owners to up their business plan:
A Shift in Consumer Behaviour
The pandemic has changed not the way we look at our food, but also consumer behavior. Due to technological advancements, consumers have become more time conscious. From the time taken to prepare an order to the delivery time, tracking is imperative at every step.
They demand high-quality food and are now more interested than ever to know where it is coming from. Social media platforms like Instagram and Snapchat have made it convenient for consumers to become “food producers”. Hence, keeping tabs on the current consumer behavior can be the best food tech industry survival plan in 2021.
Rise of Cloud Kitchen & Ghost Kitchen
As the consumers preferring enjoying quality meals indoor, demand for cloud kitchen has seen an upsurge. The food-tech start-ups and few restaurants are working on slashing costs & serving good quality food. In their quest, the companies have found a cloud kitchen to be an excellent way to offer Indian customers both- quality food along the convenience to receive it right at their doorstep.
Though this concept is new in India, foreign countries are employing it massively.
Food meets Technology
The use of machines in the food industry offers quality and affordability. Machines take down the cost of the company by increasing productivity. The rise of robotics in the food industry is an excellent example of food tech.
The use of Robotics in the global food industry can help to eliminate safety issues and save many work injuries too.
Food tech in India is not just about smart ovens anymore! It is more about health, sensors, and a lot more. When it comes to investing or expanding the food tech industry in India, it is a win-win situation for both- investors and food start-ups.
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