Summary: Twitter is an excellent place for businesses to grow. But with things moving so quickly on this platform, can you promote your brand on this platform?
Do you know what the average lifespan of one tweet is? 18 minutes. Yes, that’s it. Every second around 7,000 new tweets is sent across the world.
This is why your marketing strategies for Twitter have to pack a punch to get people`s attention.
If you are an entrepreneur and want to promote your brand through social media, you will have to find a perfect strategy. You can also hire a business coach for guidance and support.
Here are four powerful marketing tips for Twitter that works:
1. Pick the Right Handle, Right Picture, Header Image
Recognizable, easy-to-remember, and short- your Twitter handle should have it all. Having a simple but relatable and catchy Twitter handle means people can easily remember you and tag you. You will be easily searchable, which will eventually result in increased followers.
Keep your names consistent across all social media profiles. Using a different character from your brand or company name might confuse followers or make your page hard to find.
If you’re just getting started, choose a Twitter handle that is as close to your brand’s name as you can get. Avoid picking irrelevant numbers or any punctuation marks.
With a short Twitter name, you’ll be more likely to get @mentions from other users and brands because people are less likely to mention businesses with long Twitter handles due to the character limit of each tweet. You can also work with a business mentor who can help you build a more powerful and engaging brand image.
2. Showcase Your Brand`s Personality via Optimized Bio
Can you showcase your brand in just a 160-char space? If yes, start creating a kill bio that will be visible to the entire world, including your potential customers, right below your profile image.
However, make sure that it is simple and easy to read. Just tell the entire world about yourself, your brand, and your vision in short, sweet sentences.
Factors you must include into account:
a). Tell people precisely what your brand is.
b). Incorporate some personality or humor. Say something original. Don’t be afraid to use your wits.
c). Brag a bit. If your brand has some outstanding accomplishments under its belt, let people know.
d). Write a bio that will attract people who fit your target audience.
e). Add relevant hashtags so that people can find your account when they search for those terms.
f). Tag other brands you may be associated with within this space.
3. Tweet During Peak Hours
Every time is a good time- while this might be true in various other aspects of life, it is undoubtedly not applicable to social media. There are certain days of the week or times of day when users are more active on Twitter, meaning they’ll be more likely to engage with your posts. There are many tools through which you can schedule posts. Some of them are available online for free.
By identifying those hours and days and posting during them, you’ll gain more impressions, boost engagement, and get tons of clicks. For Twitter, if you post tweets on Friday, Saturday, and Sunday, they will have higher CTRs than those posted during the other days of the week.
4. Use Hashtags Sparingly
Tweets with more than two hashtags receive a drop in engagement by 17%. Using hashtags in your post is essential but overusing them can backfire and do more harm than good.
Wouldn`t it be nice that your target customer is looking for your product or services every second? Twitter is a platform where you can easily reach and find your target audience. All you need is a powerful marketing strategy.
You can also work along with the best business coach for expert guidance. If you are struggling with business challenges, you should read our article on how a business coach can help your business grow?
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