Mumbai, November 3: Online e-commerce platforms like Flipkart, Amazon and others are seeing increased participation from several Small & Medium Enterprises (SMEs) ahead of Diwali 2020. The online platforms are also trying to woo the SMEs to help them accelerate their business amid the pandemic.

Some of the other e-commerce platforms like Nykaa, Myntra, ShopClues, Snapdeal, TradeIndia, and others are also giving the local business community a platform to onboard and sell products, hand-holding them through the processes.

Customers were given the opportunity to shop for unique products from thousands of Amazon sellers under various programs such as local shops, Amazon Launchpad, Amazon Saheli, and Amazon Karigar.

According to an Economic Times report, this surely comes as a positive sign as a survey by Neilsen had predicted that more than 85 percent of SME sellers on Amazon had expected to reach out to new customers and see an increase in sales. These businesses came up with interesting offers to attract the attention of the customers.

This pandemic has taught small companies to adapt to technology to accelerate growth, open up a market that had in the past viewed technology companies as competitors.