India is the fourth-largest sector in Fast Moving Consumer Goods (FMCG). With the need for access to affordable services in today’s dynamic world, innovation proves to be a turning point for growth. However, Digital transformation turns out to be a game changer to align the requirements of both suppliers and consumers. 

Digitalization paves the way for a dramatic change in the process of running of FMCG company. Although many people link digital transformation with software to manage production, it not only affects the FMCG industry but also incorporates managing systems, efficient data collections, retailers' profits, and consumer experience. 

Digital Conversion: Better Globalization and Reach

The better use of digitalization has made FMCG products reach beyond geographical boundaries. As per the reports of the Department of Applied Economics, University of Lucknow, the FMCG sector will grow by 13-14% over the next five to ten years, expected to reach a value of $220-240 billion by 2025 only through digitization.

Moreover, the rise of the E-commerce industry has broken down the chain of physical appearance of the seller and the consumer. This contributes to pulling more customers worldwide with good profit and earnings.

Ease Down The User-Friendly Interface With Better Customer Engagement

Digitalization has proven to be one of the pivotal factors for the success of consumers. With the new technological innovations of AI, the gathering, and analysis of data on consumer behavior, history, market trends, customer customer-friendly interfaces have made it easy to set the demands of consumers. This user-friendly interface aids with the necessary changes such as approaches to campaigns, customer engagements and services. Similarly, the appearance of E-commerce services has made the comparison of products available in the market along with the prices and the friendly interface acts as cheery on the cake for better customer engagement.

No Barrier or Middleman means No Chain!

The E-commerce platform has developed with an innovation of the B2C model that indicates a direct connection between the company and the customers. This eradicates all the middlemen and retailers. Similarly, digitization acts as a supportive bridge for FMCG to directly coordinate with customers to collect relevant data and reviews.

This creates a safe sphere for the brands to control their product services, consignment money, and command over their brand reputation which often gets deferred by the middleman. 

An AI Intervention in the Digitalization of Data

As per the reports of, 33% of consumers prefer express delivery options, however, AI has changed the traditional shopping experience of customers by quickly and accurately analyzing data and revolutionizing the online purchase of products. FMCG has easily produced a personalized experience model for consumers. 

AI in online shopping not only serve the best customer experience but also helps in making important decisions by predicting future trends and market needs. The data systems can also look through lots of data to find patterns and understand what customers do. 

Enhance Inventory: Organized Data and Less Management

Technology is the way to open a business efficiently, especially in the FMCG industry, it has been useful in every sector of the business such as the supply chain, stock management and more. Thus, using digital tools and technology will help the other parts of the business work better like keeping track of money and smoothen the places where things aren't working smoothly.