Flipkart Ties-Up With Nepal's E-Commerce Firm Sastodeal to Enable Cross-Border Trade, Now Its MSMEs Can Sell Their Merchandise Abroad

Good news for India MSMEs. All the Indians MSMEs which are registered with e-commerce giant Flipkart will now be able to sell their merchandise abroad as well as the homegrown e-commerce platform. Flipkart had partnered with an e-commerce company in Nepal named Sastodeal. With this, Flipkart aims to create cross-border trade opportunities for lakhs of sellers who are registered with its platform.

Expressing his opinion on the partnership with Nepal's Sastodeal, Flipkart's Head of Marketplace Jagjeet Harode said, as quoted by Financial Express, "The partnership with Sastodeal, a homegrown brand like ours, will not just open doors for a wider market reach to our sellers but also allow them to boost their business significantly."

With this partnership in place, both the e-commerce company will list products from Flipkart marketplace sellers under various categories including audio devices, men’s clothing, women’s ethnic wear, and sports and fitness, among others. Flipkart states that this new collaboration will help numerous MSMEs -- spread across the country -- experience newer avenues for business growth. Flipkart also sees this partnership as an opportunity as in Nepal, there has been a surge in online shopping.

Apart from local sellers, Flipkart is also planning to showcase its private brands such as MarQ and SmartBuy under this partnership. Both its brands operate under various categories including electronics, home appliances/home decor, and furnishings. Earlier, Prime Minister Narendra Modi had asked the Indian firms to push for increasing domestic production and ramping up exports under Make in India and Vocal for Local initiatives.