Amazon Opens 'Made-in-India' Toy Store to Help Local Manufacturers to Take on the Deluge of Chinese Toys in the Indian Market

Bangalore, November 18: Giving a further push to PM Narendra Modi's vision of Atmanirbhar Bharat, Amazon India on Wednesday launched a toy store. This store will give an opportunity to sellers from 15 Indian states to showcase unique toys across categories like traditional, handmade and educational.

According to an IANS report, the launch of the "made in India" toy store will thus help the local manufacturers to fight against the huge competition from the Chinese toys which have entered the Indian market.

Amazon informed that these toys will be inspired by Indian culture, folk tales as well as toys that encourage scientific thinking and innovation. This will surely boost the homegrown emerging Indian brands and also help local artisans to accelerate their business.

Here are the 3 sections under which one can sell their Made-in-India toys: 

Traditional Indian section: This will showcase toys like Chowka Bara, Pitthu/Lagori, Lattu (wooden spinning tops) and more.

Handmade toys section: This will showcase handmade toys and dolls from karigars of various states like Channapatna, Thanjavur and Varanasi, to name a few.

Innovative and educational toys: This section will feature DIY (do-it-yourself) Microscope, 4D Educational AR (augmented reality) game, science experiment kits and more.

All these toys have been manufactured by homegrown Indian brands like Smartivity, Shumee, Skillmatics, Shifu, Einstein box.