Mumbai, December 15: Indians have a huge obsession for jewellery, be it precious or artificial. The demand for artificial jewellery has increased due to the high in gold and silver rates. The young generation prefers to wear artificial jewellery because it is less expensive, more stylish and can be worn with any attire.

According to reports, India’s artificial or imitation jewellery business is one of the largest in the world and contributes GDP at 5.9 per cent in the Indian economy. It is estimated to grow by leaps and bounds in the years to come and therefore it is a profitable business in case you are thinking of investing. The social media channels have increased the scope of initiation business.

Here are 4 things to keep in mind if you are planning to start an online imitation jewellery business from home.

Have a strong online presence: Your brand should be accessible to the customers in the online platform. It is a very competitive category and since it is a low investment business, many players have launched in the market. Therefore be sure where your customers are and then formulate a strategy to target them. Be regular in terms of posting your content to be at the top of the mind.

Focus on good photographs of the product: Since you run an online business, it is very important to have good photographs. The customers don't have the option of physically seeing the product, so the pictures should be clear and give enough detailing. Invest in a good camera and take proper photos.

Find your niche: 

Jewellery business is a vast field and you should know in what jewellery items you are interested in. Identify a niche which will be the identity of your brand.

Hire people based on their knowledge: 

It is impossible to do everything on your own. Hire people based on their knowledge and expertise.

We hope these tips will help you in starting your online artificial jewellery business.