We are living in a mobile-first world. According to Statista, the number of smartphone subscriptions across the globe surpasses six billion and is expected to grow.
Smartphones are no more a commodity. It has become an integral part of our lives. Not only are they a source of communication, but also for entertainment, enrichment, education, learning, and growth. There are so many websites, apps, and platforms that are competing for our attention.
So, if you are an entrepreneur who is looking to build an engagement with your community members, creating a mobile app can help. But not all apps are created equal.
While some apps are engaging, some apps are too complicated and boring or simply just don’t provide any value.
Whether it`s an app launched by the best motivational speaker in India or an app made for sheer entertainment, it has to be employee-centric. If you are thinking about making your online community`s mobile app successful, you need an app that is simple to use, provides value, and incorporates features that your users will enjoy.
Here are some of the features that you must have in your community app:
1. USABILITY
Usability should be the first factor that you must consider when choosing and designing an app for your online community. The app should be easy to use and intuitive so that the user experience is hassle-free and smooth. Keep the user journey frill-free from clutter and confusion. When users get frustrated searching for content they can get frustrated and end up uninstalling your app.
Whether it is tech-savvy or a person with a non-tech person, always ensure that users can easily participate in the community whether they are participating from their phones or their desktops.
2. UPDATES & NOTIFICATIONS
Ever wondered why every popular social media app keeps sending new updates to you? That is because nobody wants to see the same thing every time they open an app. Ensure these content-related features in your community app:
- The app should always highlight new and updated content.
- Show users new and fresh content based on their interests.
- Look for a feature that will show filter content.
- Create a platform where users can share photos, files, ask questions and participate in discussions.
3. PERSONALIZATION SETTINGS
Users want a personalized experience from an organization. Make sure that your online community app can provide that experience. Notification settings are particularly important because they keep the users updated with your recent products and services. You can keep your consumers by sending notifications about discussion threads where they have participated and in which activity they are more interested. For instance, the Bada Business app by Dr. Vivek Bindra, the best motivational speaker in India provides a customized selection of videos for its consumers.
The app also sends notifications tailor-made for its consumers that update them with fresh sessions by new speakers and billionaire professors.
An App That is Built to Engage:
Whether you have built an app for entrepreneurs or fashion influencers, it has to meet users' expectations. The first place to look for an app is your community provider. The best online community software vendors provide mobile apps with great member experience on tablets and smartphones. So when you find the right app for your organization, you can build a community that consistently provides relevant, credible, valuable and updated content for users on any device and platform.
Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads. Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions.
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