How to Make Google My Business for Local Businesses

In today's era, it has become very important for local businesses to go online. This is because, whenever someone looks for a service or product, they search it either on google or on Google maps. To be available on both, business needs to be registered on Google my Business. This would help the customers find you, get details about your business and contact you easily. In this blog, we will learn how to make a Google My Business Profile.

 What is Google My Business?

Google My Business is more called "Google Business Profile." It is a free tool that enables the business person to upload their name, number, timings, photos, reviews, products & ratings on google.

You May Also Read:

5 Low-budget Digital Marketing Strategies for small-business owners

How to make Google My Business Profile

To make a profile on Google My Business, one needs to have a google account. You can do this through a website: https://www.google.com/business . This website will ask your email to log in. After logging in you have to add your name, your registered business’s name. If your business isn't registered then click on “Add your Business to Google”. Choose your business category. Mention if it is a general store, boutique, coaching center, restaurant , mobile repairing shop. Add your address, or choose a home delivery option if preferable.

You will also get redirected to google maps to pin your location on it. You must also put your contact information like mobile numbers, email & website link, so that the customer can contact you. You also have to verify your address. To do this, google will send a post-card with a 6-digit code at your doorstep. This might take 10 to 12 days. You have to then verify that code on google my business. At last complete your  profile by adding pictures of your office as shop, workers, product etc. Mention working hours & also ads product list.

You May Read Also:

Social Media Marketing: 5 Key Principles Every Start-Up Should Follow While Promoting Its Business on Social Media

 Google Benefits of Goose My Business.

1.   You will have free publicity as people can search you on google and you will also be  suggested if any business is similar to you is reached.
2.     Google shows reviews & ratings with a valid account, and people believe in them.
3.     It is easy to find your business offline as it is pinned on google maps.
4. This is also a free publicity, as you are now easily available to people and suggestions etc. will make your business pop-up on feed.

 Tips:

• Update your profile from time to time.
• Put clear and attractive pictures, use brightening filters and high quality cameras.
• Ask your customers for reviews & ratings so that people can believe in your business & trust you.
• Customers can ask questions about your business etc., these are called FAQs and answer them promptly.

You May Also Read:

Zero Budget Branding of Product by Cross Promotion Technique

 Conclusion

Making a profile on Google My Business is an easy and effective way to make your identity online. Using this, customers can not only view your profile but also connect to you directly, give reviews & understand your product & services in a better way. If you want your business to reach more people & grow, you should make a profile on Google My Business , and too for free.