5 Low-budget Digital Marketing Strategies for small-business owners

Are you a small business owner who is trying to make it big in the business market? Do you want to boost sales of your business, but have no funds to spend on marketing?  Are you looking for effective ways to do digital marketing for your business? If yes, then this is a must-read blog for you!

With the Covid-19 pandemic hitting worst at the small businesses and Indian startup sectors, businesses are looking for ways to make a comeback. Due to the imposed nationwide lockdown and new guidelines, small enterprises suffered great losses.

According to a report published in Financial Express, “the advertising industry in India will grow at 11.83% CAGR to reach a market size of Rs 1,33, 921 crores.”

Many entrepreneurs and solopreneurs are trying to boost their business sales with effective digital marketing strategies. If you too want to grow your business sales, here is a list of all the free tools and strategies that can help you to perform better in the market:

  1. Keep your SEO Game Up

Search engine optimization is an important factor that can make a huge difference in attracting visitors to your business website. Analyze your current SEO situation with the help of many tools that are available on the internet for free. With the help of these tools, you can deep audit your website .

  1. Find Target Keywords

We can`t stress enough how important keyword research is. Performing fresh keyword research several times can ensure that your sales figures are improving. There are free SEO tools like keyword planner tools from Google Adwords to perform search engine optimization.

  1. Start a Blog

According to WordPress, more than 409 million people read around 23.7 billion blog posts on its platform every month. And, that’s a lot of content! To attract visitors to your website, you are going to need a quality blog on your site. So, writing blogs that are stuffed with keywords will do your customers no good.

If you are wondering how long it takes to write a quality blog post, nearly half of the bloggers say that they spend around 1-3 hours on a single post.

  1. Use Email Marketing Campaigns

Some may argue that email marketing is a passé. But, it is still an excellent digital marketing strategy for small business owners. A well-crafted email can help you build personal connections with your clients and also helps to lower the marketing costs.

  1. Video Marketing

An eye-catching video or an advertisement can stay for a longer duration in a customer`s mind. So why not make the most out of it? An engaging video related to a product or service can help small business owners to dominate the market.

Getting involved in other platforms too is a great way to spread the word about your brand. It is an excellent marketing strategy for building trust.

What else you can do to ensure that your business is reaching out to its potential customers? Take our Problem Solving Courses to will help your business grow.

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