New Delhi, September 1, 2023 Bada Business - Amazon India is set to revolutionize its services for over 1.2 million sellers by offering each of them a personal assistant. The announcement was made by Mr. Manish Tiwary, the Country Manager for Consumer Business at Amazon India during the recent Amazon Smbhav SME event held in New Delhi.

This strategic move aims to streamline and enhance the delivery process for Indian SMEs (Small and Medium-sized Enterprises). Amazon India unveiled its innovative generative AI initiative, 'Assistant,' designed to assist SMEs at all levels in utilizing Amazon's platform. 'Assistant' is tailored to cater to both tech-savvy and non-tech-savvy users, guiding them through the entire process of onboarding and utilizing Amazon services, effectively addressing the needs of a diverse user base.

While Amazon boasts a robust vertically integrated delivery infrastructure globally, in India, it predominantly relies on third-party service providers for its delivery network.

In a significant development, Amazon India has entered into strategic partnerships with two key entities: India Post and Indian Railways, to bolster its delivery network.

The collaboration with India Post is set to benefit SMEs seeking to expand their reach to global markets. Sellers can now simply drop their shipments at any of the over 100 India Post export centers in India. India Post will then take charge of exporting the consignments to overseas customers, simplifying the international shipping process for Amazon sellers.


Amazon India has already initiated operations in collaboration with Indian Railways' Direct Freight Corridor Corporation of India (DFC) along the Haryana to Gujarat route. The e-commerce giant plans to expand its local and domestic delivery network further by adding more routes and corridors in the future.

These strategic partnerships primarily target Direct-to-Customer (D2C) sellers, both Indian and international. By collaborating with India Post and Indian Railways, Amazon India aims to gather valuable seller data, enabling the company to offer more tailored and optimized solutions to its vast network of sellers.

With these initiatives, Amazon India is taking significant steps to strengthen its support for SMEs, enhance its delivery capabilities, and provide valuable assistance to its growing community of sellers.