Inaugurating the new automated manufacturing unit of Khadi Prakritik Paint in Jaipur, India`s first paint made from cow dung, Union MSME Minister Nitin Gadkari on July 6, 2021, said he would be the brand ambassador of Khadi Prakritik Paint and would promote it across the country.

“This will encourage young entrepreneurs to take up the manufacturing of the cow dung paint”, he added.

"Even inaugurating infrastructure projects that are worth lakhs of crores of rupees is not as pleasing and satisfying as inaugurating this manufacturing unit.” He also said that this would go a long way in empowering the rural and agro-based economy in the country.

"Khadi Prakritik Paint has immense potential of creating sustainable development for the benefit of the poorest of the poor and the target should be setting up a prakritik paint unit in every village," the ministry said quoting Gadkari.

"Available in two variants, Distemper and Emulsion; Khadi Prakritik Paint contains 'AshtaLaabh' — eight benefits like anti-bacterial, anti-fungal and natural thermal insulation properties. This paint is eco-friendly, non-toxic, odorless, and cost-effective," it added.

The new plant has been set up on the campus of Kumarappa National Handmade Paper Institute, Jaipur. Currently, the daily production of the paint is 500 liters which will go up to 1,000 liters per day, it said. Commissioning of the new unit will double the production capacity of the paint.