Whether you are an entrepreneur, solopreneur, or a businessman looking to boost sales through e-commerce websites, welcome to the real world of real challenges! Where having a business website appears all breezy, let us tell you the truth- a lot goes into designing, building, and launching an e-commerce website.
Though you may feel that your job ends there, the matter of fact is that your real task of attracting customers to your website begins right from that point. Not just that, you would also want your customers to buy your products.
Whether you are an entrepreneur who is just starting up, a solopreneur who is running the whole show yourself, an e-commerce manager, or a marketing director who has some massive goals to hit and KPIs to achieve, this theory applies to everyone.
In an increasingly competitive digital world of buying, when it comes to encouraging customers buying behavior, there are some critical dos and don`ts.
If you are planning to build, expand, and increase your business revenue, a good conversion rate is necessary.
So what is an e-commerce conversion rate?
The percentage of your visitors that land on your website and completes the desired action by purchasing your product or subscribing to your service, this whole act is defined as the conversion rate. The average e-commerce conversion rates are 1%-2%.
However, even if you have smart strategies and doing everything right, the conversion rate will turn around 2% of the time.
But how can you improve and double up your conversion rate? Here are 5 amazing tips that will help you double your e-commerce sales:
- Persuasive Website Design
A visually appealing website is the first step towards doubling your conversion rates. If your business website is not designed in a manner that keeps users engaged and to move forward with call-to-action, then nothing else will work out.
Visual persuasiveness is essential to pull your visitors! Hence, create a website that is simple, organized, and offers an interactive user experience.
- Need for Speed
No, we are not talking about the super-popular game! There are only a few things in the world that are more frustrating than waiting for a website.
According to Google Marketing Platform a slow website that takes more than two seconds to loads, can make you lose around 53% of your customers. Even a delay of a single second in website loading can result in a 7% reduction in customers.
- Check your Hosting Plan
If your site offers distinct hosting levels, always ensure that you have subscribed for the highest performing version. The extra money that you will spend on a hosting plan for your e-commerce website will be worth it if it helps you to boost your conversion rate.
- Use Optimize Images
No excuses! Why? Because optimized images can help to increase the number of visitors to your website. Many tools are available online and you can opt for both free and paid tools. Always ensure that your images are not killing your website`s performance.
- Pay attention to SEO & CRO
Search Engine Optimization (SEO) & e-commerce websites are like best friends! SEO can increase both traffic & conversion on an e-commerce website. While SEO optimizes content for search engines to rank your website higher, CRO (Conversion rate optimization) optimizes content for customers and users to drive them to finish the call-to-action.
If you are looking to double up your conversion rates, each of the bullets above is worth a guide all their own. However, there are more creative ways to attract and engage your customers on your website and make them buy your products or services.
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