Use LinkedIn to create brand awareness. Have you ever heard someone giving you this advice? Is your startup business using LinkedIn to its full potential? Are you making the most of this platform to build your network, boost leads and conversions, and generate revenue?

Did you know LinkedIn has over 774 million users across the globe? The numbers alone make this platform one of the top social networks today. With multiple social media networks sprouting up constantly, LinkedIn is a platform that is often underutilized.

However, the truth is that LinkedIn can be a very powerful tool that can enhance your social media content strategy. If you are new to this platform, let us give you the introduction of LinkedIn and how it can help you with your brand visibility.

What is LinkedIn Marketing?

Though most people think that LinkedIn is a platform meant for only professional networking, it is also a platform that is apt for making a connection, fostering relationships, generating leads, improving brand awareness, sharing content, and driving traffic to your website.

LinkedIn when used for business can also provide essential tools like analytics, connections, and brand building, just to name a few.

Why is marketing on LinkedIn essential?

When it comes to social media marketing, many brands prefer to put all their resources toward the big three: Instagram, Facebook, and Twitter. Although, these platforms are perfect to promote your brand, excluding LinkedIn is a huge disservice.

According to Hubspot, “LinkedIn generates leads 227% more effectively than Facebook and Twitter.” This makes LinkedIn an essential platform to market your startup business. It allows you to drive traffic, find quality leads, share your expertise through thought-leadership content, and increase your network.

Here are a few ways in which you can incorporate LinkedIn into your social media strategy to make it strong:

1. Use #Hashtags

Simple phrases preceded by a hashtag symbol might appear ordinary to many, however, they hold the power to change your marketing strategy for the better. These small words are like goldmines for tapping into new audiences, industries, and your target segment.

But using too many or irrelevant ones can hinder your search. This means striking a balance between the relevant and popular hashtags is vital for a successful social media strategy. Use the search bar to find the relevant hashtag and see how many people are following it, and how often it is being used.

2. LinkedIn Profile v/s LinkedIn Page

LinkedIn pages and LinkedIn profiles serve different purposes in LinkedIn marketing. Where pages are public and used primarily by businesses. Profiles are private and used by individuals. Each one of them works with the LinkedIn algorithm, but there are different tools that you can use to grow your network.

Anyone can follow your LinkedIn page without your approval or connection. This will give them a chance to see your business content right away. It also has the potential for high engagement. Profiles are more personal and one has to have a connection with you, provided you have approved their connection request. But people can follow your profile and this gives you a chance to connect with your audience personally.

3. Create Posts for Varying Lengths

A quick, short post loaded with lots of punch works on LinkedIn. Long-form stories garner readers` attention and lead to a longer time spent on the app. Hence, your LinkedIn content plan should be a perfect combination of both.

As a brand, you might not want to be recognized as somebody who only shares monologues because your network won`t always have time to read them. Also, too many short posts can come across as lacking substance and may reduce your authority as a thought leader.

You can also share external articles on the platform as LinkedIn`s algorithm supports external links to blogs, articles, and websites. As long as the content you are posting has to value and is relevant to your audience, your brand will find success, guaranteed.

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads.

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