How do I improve the attendance and number of registrations in my webinar? This question must have been asked by thousands of entrepreneurs and subject matter experts to our Bada Business billionaire professors.
In this world, where not just businesses but schools and colleges have also shifted to virtual mode, the webinar is the new way to establish your authority over a subject. Webinars have exploded on the internet, especially in the past year.
So what makes WEBINARS a popular choice amongst marketers as well as consumers?
A. Webinars are one of the most effective ways to hook in new leads.
B. It helps brands to change with the rapidly changing consumer behavior and market trends.
C. People love hands-on lessons and casual walkthroughs that can help them build their businesses in a better and simple way. A potential buyer will buy your product or sign up for your service because it will help them. Not because it’s cool, hip, or trendy.
If you too are planning to host a webinar, here are 5 tips to ensure that a large number of people are attending your webinars:
1. Identify your Target Audience
If you are selling a sports product, it would be pointless to market a webinar to those who are more interested in business courses. Hence, it is extremely necessary to search out forums, mail groups, chat rooms, or any other social media platform to find out your target audience.
Once you find a topic of interest, create a follow-up plan, and make a strategy to build your event marketing plan from there.
2. Spot Challenges
Understanding your customers or clients is paramount. Ask your potential customers, and existing & potential clients about their current challenges, frustrations, and desires. Post questions on Facebook and read the comments. Find out why consumers will choose your brand and not your competitors. Identify the solutions and use the exact language in your webinar. This will make your audiences feel seen and heard. You can also hire a business coach to find out the challenges of your customers.
3. Pick an Appealing Topic for Webinar
Research a topic that will pull more people toward your webinar. Which topic according to you will attract more audience?
If you test different topics for your webinar, you will find that an interesting, engaging, timely, and educational webinar will pull more audience. Your presentation should be ‘customer-centric’ and ‘solution-oriented’. This will give participants practical ways to solve the challenges they are facing currently.
4. Be open to fluctuating Attendance Expectations
Sometimes we overestimate the numbers and find it demotivating to see the actual number of people who attend the webinar. Expect a show rate of only 30% of those who have registered for a free webinar.
If your numbers are below that then make sure that you are sending day-of and 24 hours reminders via email. Send invitations to more prospects multiple times to remind them about your free webinar.
5. Use Polling Questions
The best way to increase engagement on your webinar is to ask your audience to participate in your webinar. You can capture the attention of your audience by asking questions related to the webinar. Ask things like:
- What interests you most about the webinar?
- What are the immediate challenges you are facing?
- Would you like to boost your sales?
- Would you like more information on our latest product or services?
The type of questions that we have mentioned above will not only attract the audience to your webinar but also give them ‘food for thought’ and keep them hooked for your next webinar. If you are doing an educational webinar, tell your attendees to stay on for more information.
And last, but far away from least- Be Enthusiastic and talk in a more connecting way! Motivate your participants and engage them in conversation. Want to know more about marketing strategies? Join our business coaching program by clicking here: www.badabusiness.com.