BYJU's, Medlife, Big Basket And More; Start-Ups That Bloomed During COVID-19

The pandemic unfavourably affected small, medium, and micro-enterprises across the world. India, known as the third-largest start-up ecosystem of the world, hasn't been saved from it either. In this crisis time, start-ups are facing an umpteen number of challenges to sustain their business in terms of cash flow, resources, etc.

During this downbeat scenario, a few Indian start-ups are blooming well. These companies are rapidly growing and making a benchmark for other start-ups who are struggling during this time. As per a survey done in February in 2020, many Indian start-ups had made growth as a priority over profitability, but thanks to COVID-19 this strategy had taken a back seat.

But few start-ups in some sectors have bloomed well during this period. Here are the top three sectors which flourished during this pandemic time.

Growth of E-learning Platforms

We all know e-learning platforms were flourishing before the COVID -19 hit us, but after the first phase of lockdown in March 2020 it gained 3 times surge. Platforms like BYJU’s, Whitehat Jr, Unacademy, Toppr, Vedantu have flourished to a great extent. Due to schools, college shuts digital platforms seem to be the best option for a source of education, therefore, the usage of digital education increased. As per the reports that e-learning firms, which have seen monthly visits increased from 102.2 million to 128.8 million in April.

This is one sector that continues to see great growth in these unprecedented times. As lockdown started, these platforms made a smart move by making free access to students, which lead them to new users at a double rate. BYJU's saw 7.5 million new users since it started free access to content. Similarly, Unacademy, Toppr, and Vedantu noted similar growth in March itself.

Booming E-pharmacy Startups

In current times E- pharmacy has become the backbone of our country under lockdown to stand against the pandemic. Online delivering pharmacies like Medlife, 1mg, and PharmEasy is making for a significant role in providing contact-less medicine delivery.

As people trying to avoid going out, therefore, more and more people are buying medicines and essential supplements from these platforms. Referring to the high demand for online pharmacies, they have store consumer data, which helps in planning various public health policies.

With the aid of the onset of the technological era, consumers buy medicines form E-pharmacies like Medlife, 1mg, and PharmEasy have their app, which sends frequent reminders for medicines too.

Flourishing Grocery Startups

When pandemic limited us in our homes, there were only a few industries that were expected to grow. One of them is grocery delivery companies like Big Basket, Grofers, and now many new players have also come into the picture like Amazon, Flipkart, Snapdeal, Zomato few others have entered the grocery delivery space. As more consumers are trusting buying essential items online rather than stepping out of the home, which made the doubled the demand of the consumer.

Grocery delivering apps Big Basket and Grofers have admitted that they have already duplicated the number of daily deliveries compared to before the pandemic hit us. Due to the high requirement for online grocery startups are ramping up with brands and manufacturing partners to meet consumer demands. The high demand for supplies made a high demand for a workforce which leads to new job openings.

It's true that the future is a little foggy for many but, few startups are shining even in the cloudiest of weather. Once the storm of COVID-19 storm passes these startups, will be standing tall on the grounds. These are the top three sectors that are surviving during this time, and our government of India has been developing new strategies and action plans for startups.