‘Content is King’-we all have been hearing this since the evolution of digital marketing. But, as the coronavirus pandemic continues to ravage the world`s economy and countries, this phrase seems to fit the bill like never before- especially for the entrepreneurs who rely on content marketing campaigns to attract more audience and get the word out about their business.
We live in an era where the audiences are tech-savvy enough to recognize the reliability and ignore the noise from the traditional advertising methods.
According to a Mckinsey report, India`s newly digitizing sectors have the potential to create a whopping-sized economic value by 2025. From $130 billion to $170 billion in financial services, including digital payments; $50 billion to $65 billion in agriculture; $25 billion to $35 billion each in retail and e-commerce, logistics, and transportation; and $10 billion in energy and healthcare, the trend of businesses going digital is going to stay.
Considering how smart and discerning audiences have become, businesses are making constant efforts to reach out to potential customers with content that is more valuable, reliable, and consistent.
This era belongs to the quality content and the rule for businesses. It is not an exception but has become a necessity as it allows businesses to produce and deliver the information to the audiences.
Despite the positive trend, some businesses are not so keen to focus on content marketing because they see it as an unnecessary expense. In reality, content marketing is crucial to your business because of the following reasons:
1. Helps to Win your Audience`s Trust
Can you win your audience`s trust by merely advertising your products? Not really! Your customer will begin to trust you only after you provide content that is reliable and valuable. Nobody is interested to know how many technical features smartphones have in them. People are keen to know how that one phone can make their life simpler.
Similarly, by engaging your customers and providing solutions to their immediate problems through your content, you are building a relationship with them.
Focus on the quality of your content, and you will improve the reputation of your brand gradually. This will eventually foster your customer`s loyalty to it, and that is always good for your business.
2. Makes Audiences come back for more
An interesting fact or story told excitingly entices the reader and makes them come back for more, repeatedly. Be it your website, social media pages, or any other digital media platform, brilliant content always helps! Providing your audiences with quality, engaging, and informative content can give your potential customers a positive experience.
This positive experience can reinforce their perception of your brand and they will keep coming back to consume more of your content.
3. Helps to build a brand authority
Publishing quality content showcases your expertise in your field. Whether you are writing an article, blog posts, infographics, podcasts, or any other type of content to give your audiences solutions to their problems, you are positioning yourself as an expert worth their attention.
Audiences tend to remember the brand and businesses that give them the information they desired. Once your authority is established online, higher rankings on search engines for your website will likely follow.
4. Helps to generate leads
One of the primary goals for any business is to generate revenue. Revenue comes from sales. And sales are possible only with quality leads. An effective content marketing strategy helps to generate useful information for free.
With the help of content marketing, people will be able to find you and your products easily. You can place catchy taglines, titles, and calls-to-action (CTAs) that will help get people to give your business the much-needed leads. This will bring potential customers to your website and will result in leads and more sales.
5. Boosts Conversions
When all is said and done, we come down to conversions. To run a business successfully, it is essential to make money. This becomes only possible with conversions.
Today, customers are fed up with all the ads that businesses are trying to feed the social media platforms every second. Hence, traditional commercials will not get you the desired results for your business.
Content Marketing on the other hand can help you inform your customers with useful information that will attract them and build their trust over time. Once that trust is established between you and your customer, it will be easier for your audience to make a purchasing decision.
Content marketing is an integral part of your Digital Marketing. Hence, it is very essential to plan out an effective strategy and consider whatever you spend on it as an investment that will bring fruitful results.
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