Starting a business is not easy. It involves the investment of various resources, money, time, efforts, people among others. No only the physical assets are involved in the setting up of a business, certain emotional and cognitive efforts are also linked to it. Turning one's passion into a business is a dream for many, however only a handful of them are able to succeed in achieving it. Feeling Discouraged? Here Are 16 Bollywood and Hollywood Movies Every Entrepreneur Should Watch for Inspiration.

A start-up owner tends to dedicate her entire knowledge, physical and mental efforts, life's saving and most importantly huge amount of time in it. Hence, survival and succeeding in the business battlefield becomes vital for them. From idea generation to actual implementation of business, the entrepreneurial journey is filled with ups and downs.10 Web Shows Every Entrepreneur Should Watch for Motivation & Inspiration.

Here are 10 books every aspiring entrepreneur should read:

Choose Yourself by James Altucher

Rework by Jason Fried & David Heinemeier Hansson

The 7 Habits of Highly Effective People by Stephen Covey

Stay Hungry Stay Foolish by Rashmi Bansal

Tribes by Seth Godin

Creative Confidence by Tom and David Kelly

To Sell Is Human by Daniel Pink

The Habit Of Winning by Prakash Iyer

MBA at 16: A Teenagers Guide To Business by Subroto Bagchi

The 4-Hour Work Week by Tim Ferris

It is indeed difficult top start, survive and succeed in the highly competitive and volatile business environment. However, with determination, perseverance and the will to never give up the entrepreneurial journey becomes easy and the goals more attainable.