In this digital age, YouTube marketing is one of the most effective marketing strategies that work for every business. After all, a picture or video is literally worth 60,000 words, right?
The second most popular platform after Facebook gives businesses a platform where they can share their content with potential customers.
With more than 2.5 billion users logging in every month, YouTube is not just used to create brand awareness, but also for lead generation.
In fact, according to a report, ‘69% of the marketers says that the budget for video marketing is increasing’. You can also watch Case Study on Youtube by Dr. Vivek Bindra here:
And, the best thing about this emerging trend is that the marketers who use videos have witnessed a boost in their revenue by 49% as compared to those who don`t, according to Hubspot.
However, there is just one challenge to it.
With so many businesses out there, and so much amazing content created by content marketers regularly, out-of-the-box thinking is paramount.
If you want to increase your conversion rate, it is important to develop an innovative approach to make your business stand out in the crowd.
So how can you use YouTube for lead generation without spending much? The best thing is to focus less on producing 60,000 words and more on amazing, engaging, and helpful, value-driven videos.
For that, you should create a YouTube channel around a theme that is in demand.
Also, when it comes to channels that can drive more sales, we should leave no stone left unturned. So, below are given all the solutions to your queries that will help you to generate leads from the YouTube channel.
But first, let`s important what are the requirements to monetize your YouTube account.
a). Your channel must have 1,000 subscribers.
b). 4,000 watch hours over the past 1 year.
How to monetize your channel?
To set up your YouTube account with the YouTube Partner Program (YPP) all you have to do is log into YouTube studio. The process is quite easy, and you will receive all the helpful instructions from there.
You will see the monetization tab once you log in to YPP, and once you have reached the right number of subscribers and views, you will be able to apply to the program there.
Once, you have applied; your account will go under review, and if you have fulfilled all the requirements, you should soon hear that you have been accepted.
From here your journey of monetization and YouTube lead generation begins.
- Focus on SEO
Video marketing is rapidly rising. But do not get too hasty to jump in. Start your search with relevant keywords you would want to be found for and then make a video around it. It will help you to not only attract the visitors, but also the right visitors who are exactly looking for your content.
- Optimize your videos Metadata
If you are unaware of the concept of Metadata and wondering what it is all about? Let us help you with that. Metadata is kind of a description of a video that you enter to clearly define the subject of that particular video.
When talking about YouTube, metadata makes up the title, descriptions, and tags of your videos. Optimizing these sections is important. It helps your video content to rank in both Google and YouTube.
- Create How-To-Videos
Marketers who are not using YouTube are doing their companies a disservice. But, you do not have to be one of them. Even if you are starting YouTube for lead generation for personal use, it will be helpful to create how-to videos.
If you don`t have it already, start building one. The DIY or Do-it-Yourself culture is quite a rage and has been thriving for a long time. So get creative. Have fun. Make your videos more engaging to generate leads from your YouTube channel.
- Cross-Promote Your Videos
Despite creating great content, there are so many channels that are lost. Hence, make the most of the ease and popularity of YouTube by posting your original content and then sharing your video in many other ways. You can embed your videos in a monthly newsletter. Always ask the people to subscribe to it. Try to lead people back to your channel.
- Sponsored Content
If you are thinking about monetizing your YouTube channel, then sponsored content is also an ideal way to do that. This involves reaching out to brands and offering them to collaborate and create videos that feature their products.
Companies are willing to pay good money if you have lots of subscribers that can provide them a presence in front of a large, engaged audience.
Now when you know how to create your YouTube channel and monetize it too, start today!
Let your imagination go wild and create videos that will entertain millions of people.
If you want to start a business, worry not! With our ‘Everything about Entrepreneurship’ Business Training Program, you can become the master of business strategies and the market.
These online business courses for entrepreneurs offer a chance to learn from the top industry experts to gain in-depth information on how businesses work. You can also attend our free webinar on Grow Your Business As A Successful YouTuber.
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Date & Time: Sunday 9th May 2021 | 7 PM-8PM